Subject: Traffic Order - CL&P - CL&P - CT Newsgroup - Hurricane Irene Below are the tags and trafficking instructions for the Hurricane Irene campaign on CT Newsgroup. Please import the following TruEffect DirectServe(TM) tags into your site's ad management software. ------------------------------------------------------------ TruEffect Tag Implementation Notes: ------------------------------------------------------------ For more detailed TruEffect implementation instructions, please go to: http://www.trueffect.com/sitesupport/site.index.html TruEffect PARTIAL TAGS: If you choose not to implement an IFRAME tag in its entirety, you must change the value of the "ML_NIF=" parameters from "Y" to "N" to let us know that you have broken the tag apart. TruEffect TARGETS: You may change target parameters in any or all of the tags from "_blank" to "_top" (or any other valid targeting string) to conform to your site's policy. TruEffect CACHEBUSTER: Cachebusting macros are not required as the TruEffect tags already contain cachebusting. TruEffect CLICKTHROUGHS: In order for your site to track clickthroughs on these banners, append the url for your clickthrough counter (sometimes called a redirector) to the IFRAME/SCRIPT SRC strings (after the &@CPSC@=), and prepend it to the HREF strings. If your site does not use a clickthrough counter, then you do not have to do anything. You can use the TruEffect tags as-is and everything will be reported and tracked by our system. ------------------------------------------------------------ AD PLACEMENTS: Please use these URLs: ------------------------------------------------------------ ********************************************************************************* Placement: CT Newsgroup - 728x90 - ct post home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 300x250 - ct post home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 728x90 - danbury news times home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 300x250 - danbury news times home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 728x90 - greenwichtime home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 300x250 - greenwichtime home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 728x90 - stamford advocate home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 ********************************************************************************* Placement: CT Newsgroup - 300x250 - stamford advocate home ********************************************************************************* Insertion Order: 23628 IO Description: hurricane irene Campaign Name: Hurricane Irene Flight Dates: 09/07/2011 - 09/14/2011 Impressions: 50000 *********************************************************************************